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BRANDON & BRANDA redesign
Project type
Design, UI/UX, animations
Date
May 2025
Location
Ghent
BRANDON & BRANDA is a full service agency from Ghent. They specialize in branding, web design, packaging design, advertising, brand strategy and employer branding. They've had their website for quite a while, however, it does not meet their current expectations. They wanted to redesign their website to be more accessible, modern and engaging. Without changing their visual identity, of course.
During this project, I researched their website's strength through interviews, their SEO performance on Google Analytics and their accessibility through user tests. By introducing micro-interactions and micro-animations, refreshed visuals and a better UI, the website succeeded and excelled in predetermined goals.
This projects was the longest one I've worked for. Approximately 4 months of designing, researching and going through multiple iterations. However, the project is still ongoing and is currently (as of August 2025) not visible online yet.
